Join Launchpad and HubSpot to learn how to grow your business with inbound methodologies.

Inbound Marketing

Inbound Masterclass 2019

Why Attend

In a day, you’ll learn how to create a robust inbound marketing and sales strategy to attract, convert, close and delight your prospective customers.

Actionable education

You’ll leave the Masterclass with pages upon pages of actionable tactics that you can apply the minute you get back to the office, plus tons of strategies that you can bring back to your team to help supersize your growth. There will be plenty of learning to go around.

Inspiring speakers

We don’t just give you the knowledge to take your business to the next level – we inspire you to actually do it. Hear the latest big ideas from our speakers.

Human connections

“You’re the average of the five people spend the most time with,” – Jim Rohn.

Who knows you might find the one key person who could change your perspective? Grab this opportunity to make new connections and grow your network!

Inbound Masterclass 2019

Your takeaways

Marketing Tactics

Marketing in a technology-driven age is continually evolving and changing, and it’s difficult to keep up with what works and what doesn’t.

We’ll teach you a robust, effective approach to marketing that will enable you to attract the right type of customer, and have a direct impact on your company’s revenue.

Sales Strategies

The way people buy has changed, and the customer is more in control of shaping the buying experience than ever before.

Salespeople are also now expected to add real value to their prospects during the sales process.

We’ll show you the inbound sales techniques and technologies that can help you meet the needs of this digitally-empowered customer, and connect with them in the right place, at the right time, with less effort.

In-Person Advice

With the Launchpad and HubSpot team available on the day, you can chat in-person about the strategies you currently use to grow and get personalised advice on how to improve your approach.

You’ll also be able to discover how the HubSpot software can help you meet your goals across marketing, sales, and customer service.

Inbound Masterclass 2019

Speakers

Wing Hong

Wing Hong

Founder

Launchpad

Since young, Wing Hong had always wanted to be an entrepreneur to help make the world a better place. At the age of 17, his family became financially broke, forcing him to drop out of university.

In 2015, Wing Hong started adampets.com.my from scratch and turned his e-commerce business into a traffic magnet, attracting millions of people to the business organically by accidentally discovering Inbound Marketing.

After realizing the lack of agencies that provide such service in Malaysia, he started Launchpad, an Inbound Marketing agency that helps businesses grow digitally by implementing the Inbound Marketing Methodology.

Wing Hong is now a HRDF Certified Trainer and speaker at many events, working closely with HubSpot, World of Buzz, SITEC, BEAM, and many more. He aims to help Malaysia in Digitalisation, one business at a time.

Jazz Tan

Jazz Tan

CEO and Founder

YouthsToday.com

Jazz Tan is the CEO and founder of YouthsToday.com, the largest youth online engagement platform in Malaysia. She is also the award winner of Forbes 30 Under 30 Asia, Top 40 under 40 Prestige magazine and the Best ICT in ASEAN region.

As a social entrepreneur, strategist and inspirational figure, she has successfully launched over 1500 youth development projects across the country and inspired more than 500,000 youths in Malaysia. Looking at the current growth and rate that the platform is growing, Jazz strives to move forward with global expansion and gathering more like-minded entrepreneurs, NGOs and communities to embark on a journey of nation building with the youths.

Jazz’s mission and vision is to expand globally and form strong partnerships with all the countries’ stakeholders and leaders to create positive change to the society.

Aaron Soh

Aaron Soh

Head of Channel Sales

HubSpot

Aaron is a sales leader in HubSpot with experience across the technology spectrum. He’s passionate about enabling the sales and marketing functions in organisations through disruptive technologies and methodologies. He has helped built high performing sales and channel ecosystem throughout his career.

 

SMARKETING: Sales and Marketing Alignment

As a marketer, your job doesn’t stop with the number of leads generated – you need to make sure those leads are turning into revenue. To do that, you need to work closely with your sales team to set goals and expectations around how they’ll follow up with those leads. Learn the framework for sales and marketing alignment, and why sales productivity should be a priority for marketers.

Maverick Foo

Maverick Foo

Marketing Strategist

Authority Institute

Maverick was once called “one of the worst sales person I’ve ever met” by one of the top execs in a big insurance company. While his first reaction was a mix of depression and mental middle fingers, he decided to look at marketing instead, and haven’t look back since. Combining his skills in email marketing, copywriting and content marketing, he had since built several businesses, grew communities like KICKSTART, Mindvalley’s Project Renaissance and Fuckupnights, and held key marketing positions in different companies.

 

p.s. Until today, he never really did manage to give that middle finger.

Nowrid Amin

Nowrid Amin

Digital Marketing Strategist

IQI Global

Nowrid Amin, named as one of the “Top 100 inspirational LinkedIn icons in Malaysia (2019) to follow” by Marketing In Asia magazine, is a passionate Digital Marketer with more than 6 years of industry experiences. He specialises in Digital Marketing, SEO, Social Media Marketing and Paid Advertisement. As the head of the digital marketing team at IQI Global, he has contributed to the growth and strong presence of IQI in the digital world.

 

Nowrid is also a prominent public speaker and trainer in Digital Marketing. He was a keynote and panel speaker at many conferences, such as Malaysia Social Media Week 2019, Exabyte E-commerce Conference 2019 and 2018 among others.

Wayne Liew

Wayne Liew

Head of Advertising

Mindvalley

Wayne Liew is the Head of Advertising at Mindvalley. He leads a team of advertisers, creatives and media buyers to help Mindvalley scale its reach to millions of people around the world. As a marketer who lives and breathes direct response campaigns, his primary KPI revolves around ensuring profitability from an ad spend that exceeds $20 million a year.

 

On the side, he is always dabbling with various projects to stay in touch with marketing tactics such as conversion rate optimization, SEO, social media, content marketing, community building and more. He also shares marketing, advertising and career tips on social media with up-and-coming marketers.

Aaron Goh

Aaron Goh

Managing Director

Launchpad

Aaron is a successful business entrepreneur and digital marketing expert with a decade’s worth of experiences in growing and scaling companies. Notable companies he had worked in include Garena , Changyou.com, Photobook Worldwide and Cycle & Carriage.

 

Moving through offline businesses and into the e-commerce industry, his tactical directions has always been based on the cost-effective use of digital mediums as an integral part of marketing, sales, operations, and business strategy.

 

With a rich network of partners in both government and private sectors, Aaron currently oversees the overall operations at Launchpad.

Daniel Ng

Daniel Ng

CEO and Founder

Ten Cave Men

Daniel is a design architect turned brand consultant. After realising the vast influential similarities between spaces and brands, he decided to create Ten Cave Men, a holistic branding, creative and design agency that empowers businesses to grow more recognition, revenue and loyalty.

 

Started from a living room in a small rented house at Cheras, he has since worked with some of the biggest property brands in Malaysia which include Mah Sing, SP Setia, UOA, Tropicana, HCK, Suezcap, and Aset Kayamas, involved in branding and marketing properties worth an estimated total of RM 12 billion GDV.

 

His next challenge is to help more SMEs stand out in the saturated marketplace, empowering entrepreneurs to build legendary brands together.

Inbound Masterclass 2019

Agenda

Registration and Welcome

9.00 am – 9.30 am – Registration and coffee

Sign in, grab some coffee and meet some of your fellow marketers and salespeople before we get started!

 

9.30 am – 9.45 am – Opening Note

Keynotes

9.45 am – 10.15 am – Keynote 1

by Wing Hong, Founder, Launchpad

 

10.15 am – 10.45 am – Keynote 2

by Jazz Tan, CEO and Founder, YouthsToday.com

Masterclasses

11.00 am – 11.45 am – MASTERCLASS 1

How to Disrupt the Saturated Market with Branding through Inbound Marketing

by Daniel Ng, CEO and Founder, Ten Cave Men

 

11.45 am – 12.30 pm – MASTERCLASS 2

LinkedIn: Grow Your Personal Brand and Business Exponentially

by Nowrid Amin, Digital Marketing Strategist, IQI Global

Lunch, Networking and Meetings

12.30 pm – 1.30 pm – Lunch and Networking

Masterclasses

1.30 pm – 1.45 pm – Opening Note

 

1.45 pm – 2.30 pm – MASTERCLASS 3

The Art of the Ask: 10x Your Marketing Results with Precision Questioning Techniques

by Maverick Foo, Marketing Strategist, Authority Institute

 

2.30 pm – 3.15 pm – MASTERCLASS 4

“Inbound or Advertising?” and Why This Question is So Wrong

by Wayne Liew, Head of Advertising, Mindvalley

 

3.15 pm – 3.30 pm – Break

 

3.30 pm – 4.15 pm – MASTERCLASS 5

SMARKETING: How to Align Sales and Marketing for Your Business

by Aaron Soh, Head of Channel Sales, HubSpot Asia

 

4.15 pm – 5.00 pm – MASTERCLASS 6

Inbound Sales Fundamentals: How to Shorten Your Sales Cycle

by Aaron Goh, Managing Director, Launchpad

Closing and Networking

5.00 pm – Networking

Inbound Masterclass 2019

Location

Malaysian Global Innovation & Creativity Centre (MaGIC)

3730, Persiaran Apec, Cyberjaya, 63000 Cyberjaya, Selangor

Inbound Masterclass 2019

Event Partners

Organized by

Launchpad Marketing

Co-organizer

HubSpot

Venue partner

MaGIC

Media partner

World of Buzz

Supporting partners

SITEC
Beam
Naturenite

Inbound Masterclass 2019

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